How to Develop Your Personal Brand in 7 Steps

 

Whether you are trying to create your personal brand for professional reasons or you just want to create consistency on your personal social media platforms it is all a part of your personal brand. The question is how do you create your own personal brand? Well, there’s actually steps you can take to achieve this goal.

1. The first step of this process is to pick your target audience. For example, if you want to create your brand for professional reasons, maybe think about what industry you want to work in. In general you need to know who will be seeing your profiles.

2. Once you’ve determined what your target audience is you will then need to figure out your vision and purpose for creating the personal brand. Ask yourself why I am doing this. Do some self reflection to determine what you want for your life a few months, or even a few years from now. The vision will show you what you want and your purpose will help you make the vision a reality.

3. After doing this ask yourself about what your values are. Values are about your standards of how you live your life. An example of a common value is loyalty. This is a personal value of mine that I live my life by. Now, you know your target audience, purpose/vision, and your values.

4. Now let’s figure out what your passion and goals are. Your passion is all about what motivates you. I’m passionate about having a family one day and my goal is to be able to provide for them.

5. The next step in the process of creating your personal brand is to determine your brand attributes. These are words that will describe your personality like being generous or independent.

6. After determining all of these things, doing a SWOT analysis will help strengthen your brand. SWOT stands for strengths, weaknesses, opportunities, and threats. This is important to determine your internal and external challenges.

7. Now that you’ve almost completed your personal brand the only two steps left are to determine your competition and figure out a few things that set you apart. You need to know who your up against and how you stand out from the crowd so your brand is successful.

What will your personal brand look like?