Twitter, now known as X is a great tool to market companies and other businesses. As social media progresses, so does platform X, creating even more opportunities for companies to capitalize on. Here are some of my favorites:
Creator Support: X invests in creators allowing them to earn money from their ads and other content. This unlocks new opportunities for companies and influencers to earn revenue from a different source.
Brand Safety Solutions: X continues to strive for brand safety each year securing brand advertising on their platform. This is crucial so brands feel comfortable putting their material on the platform.
AI Driven User and Advertising Experience: This newer feature does a lot for X. It uses AI to optimize advertising, create a better user experience, improve functionalities, and allow for a better understanding of consumers. This feature is one of my favorites because I love to see how artificial intelligence is improving platforms online.
Original Content Creation: This feature is created to actively produce more original content on X and to collaborate with influencers to create a better feed for the users.
Innovative Content Exploration: This new addition is made to refine content discovery and empower the users to view more diverse content that align with their interests. This feature also uses the power of artificial intelligence to give all users an overall better experience.
These are just a few of the new innovations X has added to its platform over the past couple years. There’s so many more things that platforms like this and others add to better engage users. A platform like X may not be for everyone and there are definitely improvements to be made, but overall they have made incredible progress from where they started.
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